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Agenda

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Promised Land Art Festival plays host to dozens of activities, from painting and creative art workshops to talks, get-togethers, and more. Below you’ll find the agenda for this year’s event.

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10:30-11:30
Machine Hall
lecture
2d art
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Björn Hurri
Behind the scenes insight and journey with Diablo franchise

I will show and tell some behind the scenes work, theories, about my experiences on working with Diablo 2 Ressurected, Diablo Immortal, and Diablo 4 in more than one capacity.

11:45-12:45
Odeon Cinema
lecture
Audio
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Marcin Przybyłowicz
How to: Music Design

Good music design is no small task, I’ll present how I approach it and work with it, using the examples of The Witcher, Cyberpunk 2077 and some other games.

11:45-12:45
Machine Hall
lecture
vfx
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Alyssa Zarate
Beyond the Screen: The Invisible Battle of Burnout to Breakthrough in VFX / Creative Careers

This talk delves into the harsh realities of burnout in the VFX and Creative careers through personal experiences. I'll talk about my journey of facing burnout, ignoring its early signs due to industry pressures, and reaching a breaking point where creativity ceased. We'll explore how easily warning signs can be missed and the consequences of excessive perseverance. The talk will also cover the recovery process, finding a balance between work and well-being, and returning to creative endeavors. Aimed at creatives at any career stage, this presentation will offer practical tips for recognizing and handling burnout with straightforward, effective solutions.

13:00-14:00
Odeon Cinema
lecture
tech
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Zoltan Cseri
Expanding the traditional linear CG pipeline with Real-Time in PLATIGE IMAGE

The session summarises why PLATIGE decided to introduce Unreal next to the traditional CG pipeline and how this was developed over the past years. We will go over how the pipeline was built, how Unreal introduced a wider variety of management projects, and how it changed how the company worked.

13:00-14:00
Machine Hall
lecture
2d art
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Pablo Carpio
Dos and dont's as a concept artist

This talk will engoble a few tips to grow in the industry as a professional, make connections to get jobs and manage to have a healthy and balanced life while trying to survive, either as a freelance or working inhouse for a company.

14:15-15:15
Machine Hall
lecture
Audio
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Adam Dyrszka, Michał Pukała
2 Wheels, 4 Wheels, No Wheels - Sound Design for Vehicles

We will explore the topic of vehicle sound design for cars, motorbikes and flying vehicles (AVs) going over the step-by-step process of creating sounds for them and adding them to a game. In the meantime we will show various examples of vehicles from Cyberpunk 2077 and Phantom Liberty.

15:30-16:30
Odeon Cinema
lecture
out of the box
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Erol Kentli
The Art of Art Bibles

This session will look to detail the function of game Art Bibles in unifying & communicating Aesthetic Intent. The types of fields that should be covered (art pillars, tone, shape language, colour theory, world building, set-dressing, etc, etc), development methodologies to potentially apply in doing so & approaches to structure & communicate all of this awesomeness to the various target audiences.

15:30-16:30
Machine Hall
lecture
3d art
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Émilie Beauchamp
Defending Gotham City: Expanding Art Direction for Additional Content

The presentation aims to demonstrate the process of crafting additional environments by expanding upon a pre-existing foundation. Drawing from the experience of Gotham Knights' production and its DLC, The Kelvin Incident, it will discuss how to adapt an art direction to a new gameplay mode and how to build upon an established franchise while maintaining a cohesive visual identity.

16:45-17:45
Odeon Cinema
lecture
out of the box
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Kuba Jankowski
Staying on the Right Side of the Law: Legal Pitfalls in Video Game Development

Law and legal issues may not be the main concern when developing a video game. And yet, an unfortunate oversight or an accidental infringement may lead to some serious repercussions for you or your games, including financial problems, a delay of a game’s launch, or even removal of the game from a distribution platform. During this talk you will learn about the most common legal pitfalls a game developer may fall into and how to avoid them.

16:45-17:45
Machine Hall
lecture
animation
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Daniel Martínez Lara
Blender Grease Pencil, Bring the 2D animation into a 3D world

Blender grease pencil has created a new paradigm in the creation of 2D animation films and here it allows you to work interchangeably in 2D or 3D animation under the same roof. Used in a multitude of productions such as the Spider-Man verse or for the creation of anematics and storyboards.

18:00-19:00
Odeon Cinema
lecture
2d art
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Thomas Elliott
Painting a Battlescene with Thomas Elliott

Warhammer artist, Thomas Elliott, takes us through all the stages in producing a high quality sci-fi battle scene. In this lecture we will be looking at all the things that go into producing a complex multi-figure illustration from picture composition to the nuts and bolts of painting in an efficient way as well as some tips for avoiding time consuming pitfalls. 

18:00-19:00
Machine Hall
lecture
vfx
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Albert Szostkiewicz
20 Years in VFX: What I wish I knew from the Start

Dive into the critical insights and hard-earned wisdom from a 20-year journey in VFX, spanning everything from game development to blockbuster films. Learn how to overcome creative challenges, optimise your workflow, and stay ahead in a fast-paced industry. Whether you're just starting out or looking to refine your craft, this talk offers actionable advice and inspiring stories that will empower you to elevate your VFX career.